How much online visibility is too much visibility for a job seeker?

[tweetmeme source=”] As a job-seeker, ever wondered how much online visibility is too much? For the purpose of this post, let’s focus only on information intentionally created to support your job-search.  By now, most individuals know that online visibility is crucial to a successful job search and therefore strive to increase their online visibility by any means possible.  However not all information you post online will support the profile you are trying to create, and here is why.

1. When online visibility reduces an employer’s perception of your expertise:  What information are you putting out there?  You need to remember that the goal of online visibility is to showcase your expertise and not just to make an employer aware that you are out there.  Use every opportunity to let a prospective employer know that you are the best possible candidate.  Display your credibility and knowledge by revealing your experience, whether by blogging, article writing, or creating other media that employers can access and get a good feel for your expertise. 

2. When online visibility portrays you as a direct competitor with your target employer: In establishing expertise, some job-seekers get carried away, and start targeting the same audience the prospective employer targets.  For some employers this is not a problem. Others will wonder if their trade secrets will be safe with you, once a job-offer is extended.  The bottom-line is, be careful.  Define your goals up-front and set boundaries that do not cross lines that will make you a direct competitor of your target employer.  If however, your goal is to become a seller then go for it completely.  Most individuals are performing the same services that they would if employed, for themselves; given today’s job market.

3. When online visibility brands you differently than you intended:

Before going online, determine what you want the world to know about you, and stick to your story.  It is easy to get carried away r things, especially when you receive good social media attention.  You want to focus on the expertise that you are marketing to employers. You also want to minimize your personal and political views, unless relevant to the position you are seeking for.  Doing so, will help you avoid employer bias.

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